James Baldwin s Sonny s Blues - 2994 Words

INTRODUCTION Sonny, from James Baldwin’s â€Å"Sonny’s Blues,† is portrayed as a sufferer. He struggles with his stagnation in Harlem, his unfulfilled dreams and the disconnect between himself and his only family, his brother. However, not all hope is lost. He serves as a teacher for others, full of knowledge of how one can truly suffer and still triumph (Norton 47). Only when he is finally able to connect with his brother through music, are his â€Å"blues† finally heard and he affirms his individuality and ties to the black community. Blues, jazz and bebop are art forms that embody the pain, suffering and loneliness not only of individuals, but of the entire black community. It can trace its lineage back to the time of slavery in the Americas, and continues to evolve with each new generation. The nature of blues and jazz often manifests itself in the talented artists who take part in the tradition. Sonny finds himself in a pattern of self-destruction and despair. As stated by Suzy Goldman, â€Å"†¦these blues belong to all of us, for they symbolize the darkness which surrounds all those who fail to listen to and remain unheard by their fellow men† (Goldman 232). SONNY’S STORY Sonny is a sensitive, and gentle individual. His brother recalls him as a young boy in high school, both bright and kind. He also remembers Sonny being very much like their father: â€Å"It doesn’t do any good to fight with Sonny. Sonny just moves back, inside himself where he can’t be reached. However, theShow MoreRelatedSonny s Blues By James Baldwin827 Words   |  4 PagesSonny’s Blues In James Baldwin’s â€Å"Sonny’s Blues† it is only when a brother loses his child that he realizes how easy it can be to lose his brother. The narrator’s little brother, Sonny, was left in his charge when their parents passed away. He neglects Sonny and leaves him to work through hard decisions on his own which leads to Sonny being picked up by the police for using and selling drugs. When the narrator’s daughter, Grace, passes he sees how suffering can affect people and reaches outRead MoreSonny s Blues By James Baldwin1252 Words   |  6 PagesThe story â€Å"Sonny’s Blues† by James Baldwin centers on the conflicting relationship between two brothers that is explored throughout various stages of their lives. Through the structured, melodic style used by Baldwin there are reoccurring themes of suffering, family, and home that are used to further convey the idea of two brothers who love each other, but don’t understand eac h other. Ultimately, the relationship between the two brothers is greatly strained due them being polar opposites, their lackRead MoreJames Baldwin s Sonny s Blues956 Words   |  4 PagesJames Baldwin brings you on an emotional ride through Harlem in the 1950’s with his short story, â€Å"Sonny’s Blues.† From the beginning, we are in media res when the unnamed narrator is informed of bad news concerning his younger, troubled brother, Sonny. Throughout the story we witness the ocean of emotions between these two brothers battling hardships from their past, through flashbacks, and present time. The setting plays an important role in â€Å"Sonny’s Blues† to an extent where it is practically aRead MoreSonny s Blues By James Baldwin2300 Words   |  10 PagesIn the short story â€Å"Sonny’s Blues†, by James Baldwin there is the notion or a reoccurring theme of a conflict between light and dark between the characters. The notion is carri ed throughout the story of two brothers finding their own lights and trying to work towards a greater life. In the late 50’s, after the Harlem Renaissance, adolescents are faced with drug sales everywhere and crime sprees around every corner, this is one example of the darkness in the story. Kids began to form bad habits thatRead MoreAnalysis Of James Baldwin s Sonny s Blues Essay1154 Words   |  5 Pagesntroduction: James Baldwin, author of Sonny s Blues, once said, I grew up with music...much more than with any other language. In a way, the music I grew up with saved my life (Session 3 Inquiry: Rudolfo Anaya and James Baldwin, 2015).   Blues becomes Sonny s drug and his addiction to it his salvation.       Even though the adults refrain from lamenting their sufferings directly to the children and telling them about the darkness, the child-narrator still intimates its marks in their facesRead MoreAnalysis Of James Baldwin s Sonny s Blues Essay2104 Words   |  9 PagesSeveral dialectics are at play in James Baldwin’s short story â€Å"Sonny’s Blues† including a dialectic between the narrator and his beloved brother Sonny involving their opposing responses to the sense of oppression and limitation that arises from living in Harlem. This dialectic and its resolution closely parallel Baldwin’s masterful use of Blues, Jazz, and Gospel music. We follow the narrator and his brother Sonny as they traverse the complexities of their individual and interconnected Harlem livesRead MoreAnalysis Of James Baldwin s Sonny s Blues 995 Words   |  4 PagesJames Baldwin presents an emotional journey through Harlem in the 1950’s with his short story, â€Å"Sonny’s Blues.† From the beginning, the story is in medias res when the unnamed narrator is informed of bad news concerning his younger, troubled brother, Sonny. Throughout the story there is an ocean of emotions witnessed between these two brothers as they battle hardships from their past and present time. The setting plays an important role in â€Å"Sonny’s Blues† to an extent where it is practically a characterRead MoreSonny s Blues By James Baldwin1028 Words   |  5 Pagesand influence the subject’s ideas. Consciously and unconsciously, the individual reflects the confluence of his or her history and culture. In â€Å"Sonny’s Blues†, a short story by James Baldwin, the dominant culture constricts the black individual. Subject to the explicit and latent biases of a racist society, the black population of â€Å"Sonny’s Blues† attempt to endure oppression and suffering and survive in an unforgiving land. However, they can thrive here with the hope and salvation provided by theRead MoreSonny s Blues By James Baldwin Essay1745 Words   |  7 Pagesâ€Å"Sonny’s Blues† is a narration about two siblings – brothers - who choose very different routes in life in order to accomplish the zenith of individualism, expressionism and recognition. In doing so, they take a glimpse into one another’s spheres and learn to assent and appreciate each other for who they are. In 1951, Baldwin wrote Sonny’s Blues, a story of the ills that Harlem provided its youth. In Baldwin’s telling of the narration, it forms a nous of liberation, an atmosphere of therapeutic acc eptanceRead MoreJames Baldwin s Sonny s Blues1452 Words   |  6 PagesJames Baldwin’s Sonny’s Blues is a short story that, for some people, could be considered a challenging read. Not because of the level of difficulty, but for the fact that it shares a lot of human angst. However, Baldwin’s story still manages to be entertaining, as well as holding many life lessons in it. Baldwin’s story teaches lessons such as; dealing with suffering, being supportive, and accepting differences. James Baldwin’s Sonny’s Blues does a noble job of relating to the readers on various

The Television Show Gossip Girl - 1576 Words

Including lots of technical events does help to make television shows more esthetically pleasing, but there is more to it than just a prettier picture. For this part of the experiment I watched the television show Gossip Girl. The entire time I watch the episode I was constantly marking down technical events. Technical events affect out perception of reality. It might sound strange, but by using technical events the production companies are tricking our brains to believe that life happens in small moments. As an observer we only witness snippets of the full picture, our reality becomes smaller, shrunk down by the absence of real time. It tricks the viewer into focussing only on the pretty picture the director and producers want us to see. We are unable to witness the fuller picture. In real life people think about so many variables, but in television we only focus on one thing at a time. When one watches a television show it could take them only forty-five minutes to watch an episode , but days could go by for the characters. This messes with their perception of time. We base our recognition of time off ever-changing elements, by finishing and completing different tasks. When one watches TV however the viewer is unable to separate different moments because of technical events, which ruins our perception of time. Watching television without sound or subtitles was a very unique experience. For the first couple of minutes all I did was try and figure out what the characterShow MoreRelatedMachiavelli and Gossip Girl1497 Words   |  6 Pagestargets the prince and all other royalty, but today his work may be used as a social critique of upper class society. Thus, a popular television show depicting Manhattan’s elite governed by social media blasts, is no coincidence. It is evident that the creators of the popular television show Gossip Girl had Machiavelli in mind. Machiavelli and the character of Gossip Girl complement each other in their focus on manâ€℠¢s lack of morals, and their ability to create paranoia as well as manipulate those inRead MoreHigh School Confidential : Notes On Teen Movies1617 Words   |  7 PagesWhile high school in reality is full of surprises and twisty roads, teen television shows and movies are based off a strict set of conventions that allude to other teen films. In David Denby s High School Confidential: Notes on Teen Movies, he describes the typical movie storyline and characters: the blonde, superficial cheerleaders that make up the popular crowd, along with the buff, handsome jocks versus the social outcasts comprised of geeks and freaks. Denby continues to explain the natureRead MoreThe Phenomenon that Is Gossip Girl1395 Words   |  6 Pagesphenomenon that is the television show Gossip Girl is centered around the extravagant lives of privileged Manhattanites, and how the cluster of main characters are constantly falling in and out of love. Viewers of the show can be found all across the globe; a s of 2012, the show had been broadcast in 197 countries. The show was declared by New York Magazine the â€Å"Best Show Ever†. With the reviews in and the show declared a success, there is still one nagging question: why? Why is the show so popular and influentialRead MoreSymbolic Convergence in Gossip Girl: The Fantasy of the â€Å"In Crowd†1665 Words   |  7 Pagesschool girls desperately trying to be one of cool kids in school to corporate warriors rubbing elbows for that next promotion, nearly everyone has fantasized about being a part of the â€Å"in crowd†. What is it that makes the bonds and barriers of â€Å"in crowd† so unbreakable? Through sharing stories and reaching conclusions through discussion of those stories, members of small groups develop a common bond that shapes their social reality. An example of this bond is prominent in the CW’s hit show, GossipRead MoreEntertainment Media Essay example1303 Words   |  6 PagesEveryday, millions of people either go to a gossip website, or pick up a copy of a People magazine to catch up on what their favorite celebrity is wearing, doing, and saying. For some reason we all just need to know what kind of scandals these people are involved in and what their babies look like. Why is it that we are so obsessed with gossip? The entertainment media industry is booming and shows no sign of ever slowing down. We look up to these people and want to follow the same trends that theyRead MoreWhy the Gossip Girl Series Has Been Banned1006 Words   |  5 Pagessex. Many books have been challenged and banned throughout history. One series has had every single book within the series banned in some locations; there are thirteen books in the series. Gossip Girl, written by Cecily von Ziegesar, is one of the most challenged and/ or banned books in recent years. Gossip Girl has been challenged and/ or banned for multiple reasons including: sex, drugs, and scandals. There is a difference between banned books and challenged books. According to the American LibraryRead MoreEvolutionary Families Essay1535 Words   |  7 Pages Over decades, television shows have reflected the social changes of the family structure. Starting with the 1960’s, a family commonly consisted of parents and their children. Nuclear families, with parents and children, embodied shows like Leave it to Beaver and The Adventures of Ozzie and Harriett. Family was everything to people back in the day. People lived to create and spend time with their family. Television shows were emerging steadily and became popular. Also, television was a main sourceRead MoreGossip Girl Is An American Teen Soap Opera Based On The Book Series By Cecily Von Ziegesar2557 Words   |  11 PagesPenn Badgley, who plays Dan Humphrey in the hit TV show Gossip Girl, recognizes the negative ideals displayed by the show that launched him to fame. Gossip Girl is an American teen soap opera based on the book series by Cecily von Ziegesar. The show welcomes viewers into the exclusive, luxury world of the wealthy and connected as they try to live their lives de spite the drama that comes with their power, reputation and wealth. The story follows Dan Humphrey, the so-called lonely boy and BrooklynRead MoreCharacter Analysis Of Chuck Bass1803 Words   |  8 Pagesignores the girls’ pleas and continues his attacks. Interestingly, however, as the series continued, viewers grew increasingly infatuated with Chuck, often praising his charm. Indeed, by the end of the series, Chuck Bass enjoys a very happy ending; he marries Blair Waldorf and they start a family. The show’s creator himself, Josh Schwartz, even insisted, though a character starts as a villain, it does not mean that a character will not fall in love with him (McNear, 2017). Thus, the show basicallyRead MoreMuch Ado About Nothing, By William Shakespeare1434 Words   |  6 Pagesunderstand, let alone when everyone around you seems to be figuring it out and you feel out of the loop. In the play, Much Ado About Nothing, and the novel, Pride and Prejudice, this shows to be the main plot line. These are quite dated. However, a modern twist to this story line is also seen in the television series, Gossip Girl. It is the typical love story; the prospective pairs can only fall in love with each other once they recognize their isolation and fight their way towards their own happy ending

The Bhopal Gas Tragedy Free Essays

Macie Marr Mrs. Curran English 4/5 1/12/13 The Bhopal gas tragedy The Bhopal disaster, also referred to as the Bhopal gas tragedy, was a gas leak incident in India, considered one of the world’s worst industrial disasters. It occurred on the night of 2–3 December 1984 at the Union Carbide India Limited (UCIL) pesticide plant in Bhopal, Madhya Pradesh. We will write a custom essay sample on The Bhopal Gas Tragedy or any similar topic only for you Order Now Over 500,000 people were exposed to methyl isocyanate gas and other chemicals. The toxic substance made its way in and around the shantytowns located near the plant. Estimates vary on the death toll. The official immediate death toll was 2,259. The government of Madhya Pradesh confirmed a total of 3,787 deaths related to the gas release. Others estimate 8,000 died within two weeks and another 8,000 or more have since died from gas-related diseases. A government affidavit in 2006 stated the leak caused 558,125 injuries including 38,478 temporary partial injuries and approximately 3,900 severely and permanently disabling injuries. November 1984, most of the safety systems were not functioning and many valves and lines were in poor condition. In addition to this, several vent gas scrubbers had been out of service as well as the steam boiler, intended to clean the pipes was nonoperational. Other issue was that, Tank 610 contained 42 tons of MIC which was much more than what safety rules allowed. During the night of 2–3 December 1984, water entered Tank E610 containing 42 tons of MIC. A runaway reaction started, which was accelerated by contaminants, high temperatures and other factors. The reaction was sped up by the presence of iron from corroding non-stainless steel pipelines. The resulting exothermic reaction increased the temperature inside the tank to over 200  °C (392  °F) and raised the pressure. This forced the emergency venting of pressure from the MIC holding tank, releasing a large volume of toxic gases. About 30 metric tons of methyl isocyanate (MIC) escaped from the tank into the atmosphere in 45 to 60 minutes. The gases were blown in southeastern direction over Bhopal. The initial effects of exposure were coughing, vomiting, severe eye irritation and a feeling of suffocation. People awakened by these symptoms fled away from the plant. Those who ran inhaled more than those who had a vehicle to ride. Owing to their height, children and other people of shorter stature inhaled higher concentrations. Many people were trampled trying to escape. Thousands of people had succumbed by the morning hours. There were mass funerals and mass cremations. Bodies were dumped into the Narmada River, less than 100 km from Bhopal. 170,000 people were treated at hospitals and temporary dispensaries. 2,000 buffalo, goats, and other animals were collected and buried. Within a few days, leaves on trees yellowed and fell off. Supplies, including food, became scarce owing to suppliers’ safety fears. Fishing was prohibited causing further supply shortages. Within a few days, trees in the vicinity became barren, and 2,000 bloated animal carcasses had to be disposed of. On 16 December, tanks 611 and 619 were emptied of the remaining MIC. This led to a second mass evacuation from Bhopal. The Government of India passed the â€Å"Bhopal Gas Leak Disaster Act† that gave the government rights to represent all victims, whether or not in India. The acute symptoms were burning in the respiratory tract and eyes, blepharospasm, breathlessness, stomach pains and vomiting. The causes of deaths were choking, reflexogenic circulatory collapse and pulmonary oedema. Findings during autopsies revealed changes not only in the lungs but also cerebral oedema, tubular necrosis of the kidneys, fatty degeneration of the liver and necrotising enteritis. Immediate relieves were decided two days after the tragedy. Relief measures commenced in 1985 when food was distributed for a short period along with ration cards. Madhya Pradesh government’s finance department allocated 874 million (US$15. 91 million) for victim relief in July 1985. Widow pension of 00 (US$3. 64)/per month (later 750 (US$13. 65)) were provided. They government also decided to pay 1,500 (US$27. 3) to families with monthly income 500 (US$9. 1) or less. As a result of the interim relief, more children were able to attend school, more money was spent on treatment and food, and housing also eventually improved. From 1990 interim relief of 200 (US$3. 64) was paid to everyone in the family who was born before the disaster. In 2007, 1,029,517 cases were registered and decided. Numbers of awarded cases were 574,304 and number of rejected cases 455,213. When the factory was closed in 1986, pipes, drums and tanks were sold. The MIC and the Sevin plants are still there, as are storages of different residues. Isolation material is falling down and spreading. The area around the plant was used as a dumping area for hazardous chemicals. In 1982 tube wells in the vicinity of the UCIL factory had to be abandoned and tests in 1989 performed by UCC’s laboratory revealed that soil and water samples collected from near the factory and inside the plant were toxic to fish. Several other studies had also shown polluted soil and groundwater in the area. Till this day chemicals abandoned at the plant continue to leak and pollute the groundwater. Whether the chemicals pose a health hazard is disputed. Contamination at the site and surrounding area was not caused by the gas leakage. The area around the plant was used as a dumping ground for hazardous chemicals and by 1982 water wells in the vicinity of the UCIL factory had to be abandoned. UCC states that â€Å"after the incident, UCIL began clean-up work at the site under the direction of Indian central and state government authorities. How to cite The Bhopal Gas Tragedy, Papers

Management Skills and Entrepreneurship

Questions: In your role as a first-time entrepreneur, you are required to prepare an individual written presentation to outline and explain the following: 1. The importance of creativity and innovation in entrepreneurship.2. Your New Venture Concept based on a detailed feasibility analysis.3. Your proposed strategy and business model to explain how the new venture will work to achieve positive financial results.4. The conditions which must prevail to avoid failure. Answers: Abstract A business plan is an important factor for any start-up business as it provides plan to the business and also indicates the future of the business depending upon the projected financial statement analysis. Here, in this report an entrepreneur intends to start-up a business in Malaysia in the service sector, such as a restaurant that will serve only Asian foods to the consumers. Thus, in this report a feasibility analysis and a projected financial analysis have been performed that indicates the feasibility of the proposed business. The positive economical and social condition will support the proposed business. In addition to this, the positive financial outcome of the projected financial statement analysis has also been performed. This indicates the feasibility of the business that is the particular entrepreneur will be able to start-up the proposed business as it will run successfully in future. Introduction An entrepreneur is defined as an individual who takes the risks of an enterprise with the aim to bring in change within the business and also aims to earn profit by inventing new ways to combine the resources (Bohlander and Snell 2013). The successful entrepreneurs add value to the economy for the broader group of stakeholders. Therefore, an entrepreneur can also be defined as an individual who develops the opportunities regarding economy by the procedure of innovation, business skills, funding and people. The stable economic condition of the country will help and motivate the entrepreneur to set up the new business (Byars and Rue 2011). Thus, it can also be said that the entrepreneurial procedure is the particular process that converts an invention into an innovation for earning economic profit. This report represents how a first-time entrepreneur analyzes the market, its competitiveness and its feasibility in order to start a business. Here, a first-time entrepreneur plans to start -up a business in Malaysia and focuses on the service sector. The entrepreneur intends to start-up a full-service restaurant in the country of Malaysia that will provide Asian foods. The reason behind this is that the Malaysia is a popular tourist spot. Moreover, Malaysia has a rich tourism industry, and this helps to bring in more tourists from various countries and continents every year. The growing tourism industry of Malaysia has put a positive impact on the economy of the country. In addition to this, it can be said that the tourism industry has also indirectly put an impact on the food industry and has also affected the other business sectors of the country positively (Armstrong and Armstrong 2011). The increased numbers of tourists of various countries increase the demand for various types of foods in the country and thus it can be said that opening a full-service food restaurant in Malaysia is a good proposal for a start-up business. However, in order to ensure the success o f the particular business, the following feasibility analysis and financial analysis have been performed in detail. Importance of Creativity and Innovation in Entrepreneurship In present days, entrepreneurship is taken as the primary factor that helps in economic development. The entrepreneurs strive hard to develop more opportunities within the sector and provide enormous options of employment and finally provide a positive impact on the revenue generation, per capital income and lifestyle (DeCenzo, Robbins and Verhulst 2013). The other important factor of the entrepreneurship is creativity. It has been found that the main features or characteristics of the process of entrepreneurship are composed of innovation, economic importance, profit maximization, risk taking and job opportunities. Therefore, from these features only, it can be said that innovation is an important factor in case of the entrepreneurial process, as the mind of an entrepreneur revolves around various new ideas and various opportunities for innovation (Armstrong 2014). Entrepreneurship includes the spontaneous examination of present workflows of business and devises the ways to carry th em in a more effective and efficient way, in terms of cost and time. Based on the characteristics of the entrepreneurs, a thorough surveillance of the entrepreneurial process indicates that the creative thinking is the most effective skill for every entrepreneur as this skill of creativity helps the entrepreneur to create or generate new ideas (DelCampo 2011). The skill of creativity allows an individual or an entrepreneur to devise interesting procedures that provides various benefits to the business persons. However, the close analysis indicates that the creativity is an essential factor for the entrepreneurs as this leads to innovation and also creates new ideas for gaining competitive advantage. The entire procedure of entrepreneurship is developed based on the creation skill and on the exploration of new ideas. Therefore, it is said that the ability of an entrepreneur is to generate new ideas and when these new ideas are efficient and feasible it provides the entrepreneur with an edge over the competition. Secondly, coming up with novel ways helps the entrepreneurs to develop or create his own product and thus the unique product or service provided by the entrepreneur helps to improve the particular business. Creativity skill helps the entrepreneur to create ways that will help or guide the entrepreneur to improve the existing service and/ or product. In addition to this, the skill of creativity helps an entrepreneur to start a new business and also to optimize it. Creativity and innovation makes the entrepreneur to think the unthinkable and this helps the entrepreneur to create and discover new products and services for his business. The versatile, unique, new and interesting products and services help the business to run successfully. The innovation and creativity are the skills that help the entrepreneurs to find the same pattern in various or differentiated ways. In addition to this, the development of the new inches takes place through entrepreneursh ip and creativity because the new aspects of the traditional business have already been explored. This change can be occurred by changing the form of the method of delivering the service and / or by changing the form of procedure of manufacturing the product. Thus, it can be said that all these factors can develop a niche market that might have a much potentiality in the business. Feasibility Analysis of the New Venture Concept The feasibility study is an evaluation and an analysis of a proposed project that helps in determining the technical feasibility and the feasibility regarding the estimated cost. This analysis also helps to identify if the project will be profit making or loss making (Dessler 2013). Therefore, before starting-up any business an entrepreneur should perform the feasibility analysis in order to ensure about the success of the business as this analysis indicates the technical feasibility, analyze the estimated cost of a start-up business and also analyze its profitability. Generally this study is taken into consideration when a large amount of sums are at stake (Harzing and Pinnington 2011). In this report, the feasibility analysis of a start up business that is a full-service food restaurant in Malaysia has been performed that will serve Asian foods to the people of the mentioned country that is the inhabitants of Malaysia and the tourists who visit the place. In this report, the feasib ility analysis has been performed on the basis of the new venture concept. Thus the feasibility analysis has been performed in five steps, by focusing on each of the key elements of the proposed start-up business that is a full-service food restaurant in Malaysia. Product / Service Industry Attractiveness Market Attractiveness Organizational Feasibility Financial Feasibility Services The particular entrepreneur intends to start up a business in the service sector. The first time entrepreneur intends to start up a full-service food restaurant in the country Malaysia. The reason behind this is that the population of the country Malaysia has a significant pool of consumers who are active and have evolving habits of eating. The increase in the consumption level of the beverages and the imported food also influence the food industry of the country in a positive direction. The population of the country Malaysia is around 35 million and it has been found that most of the population in the particular country is relatively young and only 32 % of the total population are under 15 years old (Hayton 2011). As per the statistical figure, more than 60 % of the total population of Malaysia is in the income group of middle to high (Ivancevich and Konopaske 2013). This represents the higher purchasing power of the inhabitants of the particular country and this also indicates the increased modern and sophisticated lifestyles of the people of Malaysia. The rate of unemployment in the country is also very low. Therefore, this leads to a greater consumption of various types of foods including the imported food and the beverages from various countries. As the economic condition of Malaysia is high and stable, the lifestyle of the people of the nation is also high and they can easily afford various types of foods from restaurants (Dessler 2013). It has been found that the consumers of the country are increasingly willing to dine out nowadays at the full range of developments that are available in Malaysia. These include - full-service food restaurants, fine dining eateries, casual dining eateries and fast food restaurants. Therefore, it can be said that as the income level of the people of Malaysia is high and the economic condition of the country is stable and growing, their lifestyle have also changed and this has changed their habits of consumption of foods. T his changing nature of the people of the country has positive impact on the business plan of the particular entrepreneur that is of starting up a full-service restaurant in Malaysia. In addition to this, it can also be said that the country has a rich and developed tourism sector and is very popular for its tourists (Dowling, Festing and Engle 2013). The increased numbers of tourists also put positive impact on the food industry. Therefore, it can be said that the business plan regarding providing service in Malaysia i.e. a full-service restaurant is a perfect option. Thus a new business by an entrepreneur and the service of providing Asian foods will be appreciated by all its consumers. Industry Attractiveness The economic condition of Malaysia is well developed due to its enhancing tourism industry. Due to the influence of the tourism industry, the other industries have also been developed. One of these is the food industry. Therefore, it can be said that the food industry has also been developed well in the recent decades (Dessler 2014). The particular industry is much attractive for the particular entrepreneur as by analyzing the food sector of Hotel Restaurant Institutional in Malaysia, it can be said that at present there are about 2095 resorts and hotels that are registered with the Ministry of Tourism and there are about 170,000 rooms available across Malaysia. The occupancy rate in the country is about 75% or more (Prescott and Rothwell 2012). It has been found that in order to attract more international and local Muslims, some of the resorts and hotels have required certification of Halal, of which around 123 hotels have been approved by the National Islamic Authority as Halal (Mo ndy and Mondy 2014). Malaysia has a wider form of dining establishments that includes full service food restaurants, cafes, fast food restaurants, food courts, food stalls, pubs, bars and eat-in bakeries. The particular industry is attractive for the particular entrepreneur as by market survey, it can be said that the demand of the Asian foods is high in the country. This implies that the start-up business of the particular entrepreneur will also run well in the country. Survey suggests that majority of the restaurants provide Asian cuisine along with the Chinese restaurants that dominates the high and mid end restaurants. The other dominating restaurants in Malaysia are Malay, Japanese (various formats/ cuisines), Indian (various cuisines), Thai and Indonesian restaurants that generally dominate the local ones. As the particular sector is rising, the numbers of new entrants is also increasing. However, the existing companies in the particular sector are the main barriers to the n ew entrants, these include Chillis Pub and Grill, Tony Romas, TGI Fridays, Outback, KFC, McDonalds, Songket, Nai Kandar Pelita, Ah Koong Restaurant and many more (Price and Price 2011). Market Attractiveness The key buyers of the proposed business in the service sector are the people of Malaysia that is the inhabitants of the nation and the tourists who visit the place. The size of the potential customer base will be quite large. This is because the population of the country is composed of about 35 million and of this about 60 % of the total population has a high income level (Ivancevich and Konopaske 2013). In addition to this, the numbers of tourists in the country have started to increase with the passage of time. Therefore by combining both it can be said that the size of the potential customer base is much larger for the proposed business. The increased level of income and the well developed economy of the country indicate that the consumers of the country are increasingly willing to dine out (Noe 2014). This indicates the buying behavior of the consumers of the country that implies higher sales of the proposed business. The brand loyalty plays a vital role in every sector, but in M alaysia, the population is high as well as the numbers of restaurants are also more. Thus, as per the demand of various consumers, all the restaurants in the nation generally run well, especially due to the increased numbers of tourists. Therefore, it can be said that there is a huge probability that the proposed business will run well. The target market and the target customers of the proposed business are the tourists and the people of Malaysia who prefer to taste the Asian food or who have willingness to taste the Asian food. Various types of food items will be served by the proposed business. Thus, this will attract more customers and thus the revenue of the firm will increase. The innovation and the new ideas regarding the operation of the business will attract more customers and thus the revenue of the firm will increase in future (Mondy and Mondy 2012). The particular entrepreneur has to perform market survey and market research in order to access the information about the po tential customers. The increased numbers of potential customers indicate the market attractiveness for the proposed business. Organizational Feasibility The particular entrepreneur is a first time entrepreneur. Thus, he does not have any practical knowledge regarding business, but he has theoretical knowledge regarding the business and the management. The entrepreneur will take advice regarding the start-up of the business and the regulation and the operation of the particular proposed business from the people who are experienced in the same field. The entrepreneur might get support from the legal rules, regulations and policies of the government of the country. The unique, healthy, fresh, hot and delicious food will be served by the proposed restaurant and this will be considered as the organizational competency. The required skills that are required by the entrepreneur for running the proposed business successfully include the skill of creativity, innovation, managerial skill, ability to predict, understandability towards the field of business and the market (Mendling and Weidlich 2012). The business will be operated systematically and proper business model will be implemented in order to run the proposed business successfully. The essential resources that are required for launching the new proposed business are the man power, fund and intangible resources like patent, brand name and many more. However, there are various risks associated with the implementation of these resources, these are if the company does not earn more revenue and profit then the company might suffer from making loss. The entrepreneur will invest his own fund as a capital of the proposed business and this will sufficient for running the business for first two years. The brand building, the increased numbers of customers, increased sales, complements to the service and the quality of food will provide energy and will also motivate the entrepreneurs to succeed in future (Rosa and Soffer 2013). Financial Feasibility Start-up Capital: For starting up business, financials are the main elements as the financials or the funds act as the fuel for the operation of the proposed business. The start-up capital costs are as follows: Start-up Expenses Amount (MYR) Legal 7000 Logo 2000 Promotional Materials 5000 Insurance 8000 Computer 2500 Lease Expense 10000 Furniture 6000 Utensils 7500 Total Start Up Capital Required 48000 Therefore, after calculating the start-up expenses, it can be said that the start-up capital is MYR 48,000. Working Capital: The projection of the proposed business has been done for five years. Therefore, the working capital has been calculated for five years. Year 1 Year 2 Year 3 Year 4 Year 5 Current Assets (MYR) 24000 20000 35000 30000 40000 Current Liabilities (MYR) 10000 7000 12000 15000 18000 Working Capital (MYR) 14000 13000 23000 15000 22000 The projected working capital indicates that the requirement of the working capital for five years is volatile. Depending upon the increase in demand and increase in sales, the working capital of the company has also increased with the passage of time (Robinson 2012). Projected Financial Statements: Year 1 Year 2 Year 3 Year 4 Year 5 Forecasted Sales Volume 10000 15000 20000 30000 40000 Suggested Prices: Food Items Amount (MYR) Beverages 200 Snacks 1000 Starter 1000 Soups 550 Desserts 500 Main Meal Course: Chinese 900 Indian 1000 Malaysian 500 Thai 700 Japanese 1000 Indonesian 950 Fixed and Variable costs: Costs Year 1 Year 2 Year 3 Year4 Year5 Fixed Costs (MYR): Rent / Lease 10000 10000 10000 10000 10000 Vehicles 2000 2000 2000 2000 2000 Furniture 6000 6000 6000 6000 6000 Utensils 7500 7500 7500 7500 7500 Interior Decoration Expense 3000 3000 3000 3000 3000 Total 28500 28500 28500 28500 28500 Variable Costs (MYR): Electricity 2000 3000 3500 3800 4000 Fuel for Cooking 1000 1500 1700 2000 2400 Salary 3000 3400 3800 4000 4200 Wages 500 600 800 1000 1200 Raw materials 2000 2500 3000 3500 4000 Others 500 600 700 800 900 Total 9000 11600 13500 15100 16700 Projected Margin: Year 1 Year 2 Year 3 Year 4 Year 5 Sales (MYR) 50000 60000 70000 80000 90000 Cost (MYR) 37500 40100 42000 43600 45200 Profit (MYR) 12500 19900 28000 36400 44800 Proposed Strategy and Business Model For running the proposed business successfully, the particular entrepreneur should prepare a business plan. The business plan helps to run the business successfully as the business plan is composed of various business ideas, structure from various different angles that includes finance, marketing and operations. Therefore, for obtaining financing for the business, a written and formal business plan is prepared to represent it to the investor or lender (Mayes and Shank 2012). It has been noted that if the entrepreneur does not require the application of the financing, then at least for assembling, a proper business plan is required for the start-up business as it is considered as the start-up strategy. This helps in detailing the vision of the proposed business and this also helps the entrepreneur to guide the business. The second strategy is to know the customers of the company. This includes the entrepreneur should know about his business target market and target customers. This hel ps in understanding the market and present condition of the firm. Better understanding of the target customers and target market helps the entrepreneur to provide more innovative and creative products and services (Rothwell et al. 2012). The best strategy for knowing the customers of a particular business is the market survey and market research. Data and information can be gathered by performing survey or even by interview. These collected information and data also help in understanding the nature of the customers. Lastly, the particular entrepreneur should set some measurable objectives as these goals encourage the entrepreneur to run the business in a right direction and in a right way (Lindholm et al. 2012). The pre-determined measureable goals help the entrepreneur to adjust the objective of the firm if required. The measurable objectives also help to measure the progress of the business and without setting any goal, an organization or a start-up business can never meet its tar get. For accessing whether the target has been met by the business or not, the entrepreneur should check the measure of the business, the sales and profit report of the business on a daily basis or in a weekly or monthly basis, so that the business can reach its target (Stone 2011). The implementation of proper strategies within a start-up business is not sufficient to run the proposed business successfully in future. The business model that a start-up business should follow is composed of three factors and can be analyzed in details by implementing a set theory. These factors are customer desires and external realities, what the entrepreneur sells and the internal activities and lastly, the objectives of the firm and the financial targets (Kaplan 2012). The sub-set of customer desires and external realties intersect with the subset of what the business sells and the internal activities (Torrington 2011). On the other hand, the subset of customer desires and external realities intersect with the goals of the business and the financial targets. Similarly, the objectives of the business and financial targets intersect with the subset of what the company sells and its internal activities. The intersection point created by all the three subsets help to determine th e profit of the company or the business. When a business or a company follow this particular business model of set theory, the particular business will run successfully and it will also help to achieve the positive financial results regarding the new venture (Weaver 2012). As the three essential factors of the business model are interlinked to each other and intersect at a mid point, it can be said that the particular business model thus helps to provide positive financial result to the particular organization or business. Conditions Help to Avoid Failure In order to avoid any failure in the operation and regulation of the proposed business, the particular entrepreneur should follow the financial analysis model or the financial model development. The financial model development consists of seven steps. These include the client objective, user needs, plan and structure, specifications, build and code, testing and auditing and lastly user review (Wilton 2013). From this it can be said that the particular proposed business should identify the client objective and as per the demand of the consumers the particular business should prepare healthy, tasty and fresh food for capturing more market. However, if the demands and needs of the consumers are fulfilled and satisfied by the consumers, then the customers would start preferring the food and service of the proposed restaurant and thus they would become loyal customers to the firm (Truss, Mankin and Kelliher 2012). The needs of the users are thus considered as an important factor as if th e needs of the consumers are fulfilled then they would become satisfied and thus, sales and profit percentage of the firm would increase. Proper planning and structure is necessary to run the business effectively and efficiently. Accurate planning will help to regulate and operate business easily and this will help the owner of the firm to earn positive cash inflows. Some specifications or unique item of the service should attract more customers and this will lead the financial condition of the business to a positive direction. Examining and auditing of the financial statements of the business will help to identify any negativity within the firm and thus it will provide scope to the owner of the business to modify or to rectify them. This helps to strengthen the financial condition of the firm. The user review also helps the owner of the firm to understand the mentality of its customers to the service and the quality of food provided to them by the company. This review of the consum ers also help to modify the regulations and operations of the firm and thus, it also indirectly helps the firm to run in the right direction in order to earn positive financial values and also to avoid failure in the business (Werner, Schuler and Jackson 2012). Conclusion Therefore, it can be concluded that the particular proposed business plan of setting out a full-service restaurant in Malaysia is a feasible business as it will earn huge profits in future. The feasibility analysis of the business plan indicates that the large population, large percentage of people from higher income group, the lifestyle of the people of the country and the enriched tourism sector will help to run the proposed business successfully in future. 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